The promotion of photographers and their work is at the origin of IN COLORS PROJECT and of a new platform for artistic photography, online from March 2022. Inseparable, both projects are part of Lumicroma's development strategy, outlined in full pandemic.
For this purpose and in an unprecedented universal context, we provide photographers with a structure capable of supporting them in mitigating the negative impacts caused by the pandemic, particularly dramatic in the cultural and artistic sector. We are facing a challenge that requires passion, but also a lot of pragmatism: financial sustainability is needed.

Only in a self-sustaining ecosystem can we create value for professionals and new opportunities for amateurs and as yet unknown talents. That's why we created Lumicroma | Photography Art Gallery, one of the pillars of the future digital platform.
In view of the above, the photographs that will integrate the IN COLORS PROJECT Exhibition will also be available, in a limited series for Fine Art printing, at the Galeria space. Those interested in the ongoing Call should recognize, a priori, that this is the way to participate in this initiative, in case their work is selected.
Com ética, transparência e compromisso, vamos evoluir juntos.

Consult the rules of participation in the IN COLORS PROJECT Regulation.
1. The base price of the work is defined jointly by the author and the Lumicroma curation team.
2. The retail price (P.V.P.) of the work (i.e., each copy of a limited edition) is the sum of the base price of the work, plus the cost of Fine Art printing and taxes, if applicable.
3. To the P.V.P. framing costs may be added, as well as printing in exceptional formats or materials (other than regular Lumicroma proposals) and transport (applicable according to destination and cargo). These additional costs are borne directly by the end customer.
4. When defining the base price of his work, the Artist knows, a priori, that he will receive 50% of this amount after the sale is concluded (excluding taxes, if applicable, and without the costs of fine art printing, framing, logistics and transport).
5. Lumicroma will receive 50% of the base price for each sale.
In the first two years, the entire amount of the commission with the commercialization of the works will be fully applied to the promotion of the platform internationally and consequently of the artists and their works.
This is our purpose. The appreciation of photography and photographers.

The percentage established includes the expenses and obligations assumed by Lumicroma, taking into account the indicators set out here:
- Human resources expenses;
- Expenses with maintenance and updating of the platform;
- Advertising and communication expenses (digital channels, media, etc.);
- Paid Ads for Promotion of the LUMICROMA Platform;
- Fairs and physical exhibitions;
- Creation of promotional items and creation of the Artist's Page;
- Administrative, advisory, customer support and after-sales services;
- Portion for investment in Social Responsibility.
1. After 14 days after the sale, the photographer/artist will be contacted to issue the invoice, receipt or isolated act.
2. The respective payments to the Author will take place within 30 days after receipt of the due invoice, receipt or isolated act.
1. The Artist will not pay any amount to be represented in the Lumicroma Gallery. Therefore, you will benefit free of all associated services, namely the promotion and public presentation of your work.
2. At no time will Lumicroma charge an amount for the effort to publicize the Artist and his work, whether there is a sale or not.
3. Lumicroma is committed to always fighting for Copyright.
4. Recognizing the above items, the Artist declares to be the author and legitimate owner of the work he presents to Lumicroma.
5. Likewise, the Artist grants to Lumicroma the exclusivity of commercialization of his work (and by work is understood, here, the photograph or photographs offered for sale in the Gallery) for a period of twelve months.
6. During this period of twelve months, the Artist will not be able to sell this same work outside the scope of Lumicroma.
7. Likewise, during this twelve-month period, the work for sale at Lumicroma may not be marketed or exhibited in other spaces, virtual or physical, unless authorized by Lumicroma.
8. The Artist can sell other works of his (other than those of the Lumicroma Gallery) wherever and however he wishes. This situation will not only occur if the Artist establishes with Lumicroma, by his will, an exclusive contract for all his artistic production.
9. Lumicroma may add, change or remove items from this document at any time without having to publicly announce it. However, it is obliged to communicate the changes to the Artists it represents, who may accept them (maintaining the contract) or refuse them (terminate the contract).